What do your actions say about your business? And what IS marketing, anyway? Clive Birnie of Positive Churn argues that every decision and action communicates and is therefore Marketing.
Cost control is vital if a growing business is to extract a profit from that growth.
Maybe you shouldn’t be including Direct Labour in product costs if you want to win new business….. Clive Birnie, of Positive Churn explains.
In the second Positive Churn post, Clive Birnie takes issue with large stock (inventory) holdings being a good idea.
When a business is struggling the instinct is to grow sales, but is that right? In this first post, Clive Birnie argues that you should be brave and Shrink to Survive!