strategy

Positive Churn #6 - Business is Marketing / Marketing is Business

What do your actions say about your business? And what IS marketing, anyway? Clive Birnie of Positive Churn argues that every decision and action communicates and is therefore Marketing.

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Starvation vs Indigestion

Last week I retweeted…. ‘There is an old #business #adage that says more businesses die from indigestion than from starvation’ which was posted by @allonriaz. This blog post explores my take on this ‘adage’ in a little more detail.

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Positive Churn #1 - You Can't Grow Your Way Out Of A Hole

When a business is struggling the instinct is to grow sales, but is that right? In this first post, Clive Birnie argues that you should be brave and Shrink to Survive!

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A Manifesto for Business Improvement

Way back in 2007 my business partner, Clive Birnie, started blogging about random business stuff that came into his head under the title Positive Churn. “Cathartic” was his take on the process.

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