Margin Management
The real income of a business is not Sales but Gross Margin - are you managing this key aspect of the business effectively?
The real income of a business is not Sales but Gross Margin - are you managing this key aspect of the business effectively?
What do your actions say about your business? And what IS marketing, anyway? Clive Birnie of Positive Churn argues that every decision and action communicates and is therefore Marketing.
Last week I retweeted…. ‘There is an old #business #adage that says more businesses die from indigestion than from starvation’ which was posted by @allonriaz. This blog post explores my take on this ‘adage’ in a little more detail.
When a business is struggling the instinct is to grow sales, but is that right? In this first post, Clive Birnie argues that you should be brave and Shrink to Survive!
Way back in 2007 my business partner, Clive Birnie, started blogging about random business stuff that came into his head under the title Positive Churn. “Cathartic” was his take on the process.
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